SUVA, May 5 (Xinhua) -- Fiji kicked off the 2025 Tourism Super Week in Nadi, Fiji's third-largest city, on Monday as a key highlight of building a sustainable tourism sector.
The move by Fiji's tourism industry is said to respond to a growing global demand for eco-conscious and wellness-focused travel experiences.
Among the main features of the event is the Sustainability Expo, designed to promote environmentally responsible practices and unlock new opportunities across the tourism sector, bringing together businesses and organizations specializing in renewable energy, waste management, sustainable transport, and climate resilience.
The expo aims to equip tourism operators, resort owners, and industry stakeholders with practical strategies to boost operational efficiency while reducing environmental impact -- ultimately aligning with the increasing consumer preference for sustainable travel.
Tourism Fiji CEO Brent Hill emphasized the importance of sustainability for the industry's future.
"Fiji's natural beauty is the cornerstone of our tourism appeal. Protecting it through sustainable practices is not only our responsibility but vital for the long-term viability of our businesses," Hill said.
The Sustainability Expo will present an invaluable opportunity for stakeholders to engage with experts and discover innovative solutions that can enhance operations while contributing to a greener future for Fiji, the CEO said. ■
